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Marketing is a business term referring to the promotion of products, advertising, pricing, distribution channels, and branding. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

Therefore a 'marketer' is an individual entity that undertakes the role of marketing. There are many different types of marketing that a marketer can do such as internet marketing.

A marketer will use different promotion methods in order to get their message across, these days marketers use a variety of media to help maximise their presence including, video and audio, their promotion methods will usually include use of social networking sites, social media or bookmarking sites, one to one conversations and email campaigns.

More info see:

- Product Marketing Mix

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