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In internet marketing, list refers to the people that you have signed up to your own personal autoresponder messages.

These are people who have shown an interest in what you personally have to offer them, you might have used a free giveaway method in order to entice them to sign up to your autoresponder for example and now you have the opportunity to build a leisurely relationship with them.

The best way to do this is to continue to provide them with quality information at regular intervals so that they can use your tips and expertise to help grow their own knowledge and skills in the niche area that you have connected with them in.

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