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Headlines are written in much larger type size than the article text, and often in a different font entirely. Headlines are often in sentence case, although title case is often used in the USA.

Headline conventions include normally using present tense even when discussing events that happened in the recent past; omitting forms of the verb "to be" in certain contexts; and removing short articles like "a" and "the". Most newspapers feature a very large headline on their front page, dramatically describing the biggest news of the day. Words chosen for headlines are often short, giving rise to headlinese.

A headline may also be followed by a smaller secondary headline, often called subhead or "deck hed", which gives more information.

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