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Definition

An ezine is a periodic publication distributed by email or posted on a website. Ezines are typically tightly focused on a subject area.



12 Golden Ezine Publishing Tips

1. Post testimonials for your ezine on your site.
You'll be able to increase your ezine's credibility by sharing how your ezine has benefited your readers.

2. Include a few testimonials for your business in
each issue.
In addition, to using testimonials for your ezine, use testimonials for your products within your ezine that share your customers' favorable feedback.

3. Write articles.
Your articles can help you to share your expertise with your readers and add your voice to your ezine.
They can also help you to increase your subscriptions by building up more targeted traffic to your site.

4. Swap ads.
You'll create a win-win situation as both you and the other ezine publisher will get valuable free promotion of each other's ezines.
When possible, swap for multiple issues as repetition will increase your ad's response.

5. Swap a recommendation within your ezine.
Simply plug another publisher's ezine in your ezine (i.e., in your editor's or publisher's note) in exchange for that publisher doing the same for you.

6. Swap "thank you" page ads or recommendations.
You'll be able to get valuable ongoing promotion of your ezine as everyone that fills out your swapper's subscription form or box will see your ezine's ad or recommendation.

7. Offer a bonus.
For example, you could offer ebooks, an email course, or access to your "subscriber only" membership site as a bonus for joining you.

8. Run subscriber only deals on your products and on advertising in your ezine.
You'll get more first time buyers and also repeat business.
You'll also be able to show your readers that you value them by providing them with sales and promotions that are just for them.

9. Write product reviews.
You'll be able to benefit your readers by giving them the lowdown on products you use or have tried.
You'll also be able to increase your commissions by publishing your positive reviews with your affiliate links.

10. Recommend affiliate programs.
After you've gained your readers' trust, a powerful way to increase your commissions is to endorse products in your ezine that you've found to be valuable and you believe will help your readers.

11. Promote your ezine in your sig file.
Use your signature file that promotes your ezine in your day to day emails and also, when appropriate, in your posts to forums that you've joined and participate in.

12. Have your readers forward your issues.
Get valuable word of mouth promotion for your ezine by asking your readers to forward your issues in their entirety to their friends and colleagues that might be interested in it.


wordEzine Advertising:

You can send out an email ad to many Ezines. The best and most expensive ad you can send is a solo ad. This means the Ezine owner sends out a letter to all of the active subscribers straight from you to them.

When you engage in this type of advertising, it is very important for you to test your email piece and to test the Ezine subscribers. Always use some form of tracking for your site and test on a small scale. Ezine advertising can be fun easy and great and it can be hard expensive and a down right bummer. Beware of phony Ezines with fake or even purchased subscribers. Trial and error will give you the necessary feel for it.

The other ad common in Ezine advertising is a top sponsor ad. This is an ad displayed at the top of the newsletter and is usually limited to 5 or 6 lines 60 to 65 characters long, and it's the first thing the reader reads. Top sponsor ads are less expensive than solo ads and depending on your offer, usually not as effective.

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