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A means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products or services

It is also possible to brand yourself as an individual and indeed much of attraction marketing is based upon just this principle.

In order to brand yourself you need to focus on several key principles;

Become an expert in your chosen field, study your niche and really ensure that you learn as much as you can about it. Keep your mind open to new ideas that come into play within that area and learn about and put them into practise so that you are speaking from experience as well as awareness.

Share your knowledge freely in order to enhance your reputation as someone who knows what they are talking about and is willing to lead by example.

Develop your communication and leadership skills so that you are easily understood and interesting when you present the information you share.

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