It's important to make the distinction between traffic, which just means page views basically, (any old visitors to your site), and targetted traffic, (people who are looking for what you have to offer them) which is the kind we all want!
Targeted traffic is the kind that makes you money. It will increase your conversion rates whether you are looking for partners to sign-up to your free or paid programs or whether you are selling products as an owner or affiliate.
When you are looking to build traffic to your site, think about what you are hoping to gain from the traffic you generate. This will help you to decide where to advertise for your traffic. It will also help you to decide what type of advertisement will benefit you most in that area.
Doing keyword research is important to determine your target market, which will in turn provide you targeted traffic. What terms are people searching on to find your product or service? One word variations in long tail keywords can mean the difference between hitting the Order button, or the Back button. Google has a great free keyword tool you can find here: https://adwords.google.com/select/KeywordToolExternal
It would make no sense to build a page or write about a keyword or phrase that isn't being searched for. This is why a tool such as the Google keyword tool linked above is invaluable. This tool will straight out tell you what to name your website pages and articles.
Domain Name-Directing traffic from other domain names can help targeted traffic get consumers to another website while advertising it on google, blogs, social networks.
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