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Direct marketing is a type of advertising campaign that seeks to elicit an action (such as an order, a visit to a store or Web site, or a request for further information) from a selected group of consumers in response to a communication from the marketer. The communication itself may be in any of a variety of [formats] including postal mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. Customer response should be measurable: for example, the marketer should be able to determine whether or not a customer offered a discount for online shopping takes advantage of the offer.

You can find many ways of sending out your direct marketing ads and letters. There are list brokers who sell or rent names and email addresses of people who have expressed interest in various subjects and topics. You simply match the category with the topic of your offer and strike up a deal to buy or rent this list. After obtaining the list you can proceed to send email snail mail or even a phone call if the list includes phone numbers. Always attempt to test the list on a small scale before spending big money.

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