What is the meaning of competitive analysis in SEO ?

Eliza Kevin

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Posted 2 months ago   
What is the meaning of competitive analysis in SEO

Brett Langlois

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Posted 1 week ago   
Competitive analysis is looking at the SEO tactics being employed by your competitors to uncover new strategies that you can employ in your own SEO campaign. For example, running your competitors' websites through a backlink profile tool like Ahrefs can show you which websites you might want to acquire links from.

It also means looking at your competitors' content strategy and current rankings for the keywords you are targeting in your own SEO campaign. What keywords are they outranking you for, and why? Do they have better content? Are their web pages better optimized? These are the kinds of questions to ask yourself when doing a competitive analysis.

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