Web Marketing Strategy
What is your web marketing strategy? Are you sure you even have one? If not, you might well be running straight into a brick wall! There are several areas you should look at when developing a web marketing strategy for your business. Here is a short introduction to a few of them...
Keyword research is very important to determine which terms you are going to target when advertising your site and optimizing it for the search engines. It should be the very first step of the development of your web marketing strategy. There are various keyword tools that you can use such as Google’s Keyword Tool. What really matters is to pick keywords that are searched a lot but that you think your site can rank for. Narrow keywords are usually easier to rank for and usually drive more targeted traffic to your site.
When tweaking your site, always remember that conversion is paramount. You can have a very nice looking site but if it doesn’t convert well... it’s pretty much useless! You must bring value to visitors so they are willing to take action, whether it’s to get a free product from you, or sign up for an expensive training course. In all cases, you should always keep conversion in mind. Too many forget about that aspect and focus on traffic instead. Traffic is great... without traffic there’s no money, but without a decent conversion rate there’s no money either!
You know how people say that the money is in the list. This is true, but the real money isn’t in the list but in the relationship with the list! To build strong, durable relationships with your list you need to sign up to an email marketing program so you can set up an opt in form on your site and build a list. Make sure you get one with an autoresponder system so you can send emails to your list automatically. You should consider setting up an email series for people who opted into your list. Email marketing should be an important part of almost any web marketing strategy.
If you want traffic fast, you should definitely look into paid advertising options: pay-per-click advertising, banner advertising, social network advertising... There are plenty of options that you can take. First, make sure you set a budget, otherwise you will never know when to stop. Then pick what you think is the best advertising option for your business and get started! If you promote an internet marketing-related product, you should consider advertising on sites targeted at internet marketers.
Search Engine Optimization
If you’re not really into paid advertising, or simply want to find other ways to drive traffic to your site, you should look into search engine optimization. Optimizing your site for search engines consists of two things: on-page optimization (optimizing your titles, headings, body content, etc.) and off-page optimization (building backlinks to your pages, etc.). There are plenty of resources on the web that can help you get a good understanding of the various techniques and get started optimizing your site for the search engines. Search engine optimization is great if you’re after long-term traffic, and often reveals to be far less expensive than pay-per-click advertising for example.
Besides building a list with the opt in form you set up on your site, you can sign up to various programs that allow you to build a downline and email it every few days. Most of these sites also offer the ability to email their list of members, which is great if you want to drive a lot of traffic to your site quickly. The real value of most of these sites is in the upgrade though. With a free account you can build a downline by promoting the site but if you want to make the most of it, you should definitely consider upgrading your account so you can use the powerful mailing features.
Blogging & Social Networks
You should also consider building a blog for your site, to show people there’s actually someone behind the site! You could give away tips, talk about the latest feature of your product (given you have a product), or talk about the latest trends in your field. Blogging is actually the main part of the web marketing strategy of many people! You should also create a Twitter and Facebook page for your business, and consider business social networks like ViralNetworks to give more exposure to your online presence and establish yourself as an authority in your field.
There are of course other fields that you can look into for your web marketing strategy but this is already a good start. Get the right mindset, try to avoid the hype and focus on what really matters for your business, whether it’s making a lot of money in the short term or generating revenue on the long term. Whatever you decide to do, make sure your web marketing strategy is sound, workable and targeted properly!
Keywords: web marketing strategy
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